New Research Reveals the Emergence of the "Cross-Court Consumer"
The Floridant/10265093

Image001 Rxresearch RacquetX
Pickleball, padel, tennis, and badminton are part of a new intergenerational ecosystem, according to RacquetX

MIAMI - Floridant -- RacquetX, the world's first all-racket sports experience, which debuts in Miami from March 24 - 26th, conducted a new research study in conjunction with LaneTerralever (LT) is a marketing and customer experience agency focused on leisure and entertainment consumers.

This is the first-ever consumer study that covers ALL racquet sports today.

The RacqueTrends Report called "Who's on the Court?" (the fourth in a series of thought leadership publications) revealed:
  • Close to half (43%) of responders have played more than one sport in the past year or intend to diversify their play.
  • Most people play in their regular gym clothes, unearthing a huge opportunity for brands to market their sports-specific products to this population. Tennis did this in the 1980s with bandanas, visors, and other iconic clothing pieces.
  • Public courts are the most popular place to play. Clubs (including the rapidly-expanding pickleball and padel venues, as well as country clubs) have tremendous growth potential and private/public collaborations will open up access for all market segments.
The report will be presented at the festival itself by LT. For a full agenda, visit the website.

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About RacquetX

The brainchild of events strategist Robyn Duda and entrepreneur/investor Marco Giberti, RacquetX is the first all-racket-sports experience, featuring tennis, pickleball, padel, squash, racketball, table tennis, badminton, pop tennis, and more. It includes 75+ speakers, an Expo with hundreds of new products, services, and technologies, and nine courts at the Miami Convention Center for tournaments, demos, and fan activities.

About LaneTerralever (LT)

LT is a marketing and customer experience agency focused on uncovering customer insights, developing seamless digital experiences, and implementing marketing strategies for organizations across a variety of industries. They have a dedicated team looking at the leisure and entertainment consumer across retail, attractions, casinos, restaurants, and food & beverage. They've worked with several marquee brands, including Red Bull Media House, GORE-TEX®, Teva, Acteev, USA BMX, Drone Racing League, Fiesta Bowl, Palms Casino Resort, and Toyota.

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Nancy A Shenker

Source: RacquetX
Filed Under: Business, Sports

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