The Original Pulled Oxtail Meat™ Changes the Game: Pioneering Convenience, Culinary Innovation, & Community Engagement
The Floridant/10294454

MIAMI - Floridant -- The Original Pulled Oxtail Meat™, a premium real meat product crafted by Meat the Veggies, proudly leads the charge as the brand announces exciting new milestones in their mission to redefine oxtail cuisine with vibrant, flavorful dishes.

With a focus on culinary innovation, sustainability, and community engagement, the company is excited to unveil the next chapter of their journey, including the Magic City Original Pulled Oxtail™ Dinner Experience, a Valentine's Day launch in partnership with Key2MIA, and their induction into the Specialty Food Association.

The Original Pulled Oxtail Meat™ is the brainchild of Chef Keith Valles Jr., a culinary innovator who introduced this groundbreaking creation in March 2022 with the Original Pulled Oxtail Sandwich™. Together with his partner Jocelyne Williams, Chef Keith co-founded Meat the Veggies and brought this signature product to life through their mobile scratch kitchen. According to NielsenIQ, national retailer oxtail sales reached an impressive $136M between October 2023 and October 2024, underscoring the growing demand for this beloved meat. While 20% of oxtail lovers think it's too hard to prepare (Consumer Study, Nov. 2024), The Original Pulled Oxtail Meat™ stands out as the first fully cooked, deboned, frozen and ready-to-use oxtail product available, offering unmatched convenience and flavor.

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By bridging this gap in the market, Meat the Veggies not only caters to consumer demand but also aligns with key industry trends highlighted in the Specialty Food Association (SFA) state of the industry report and others. These reports emphasize the rise of immersive, in-real-life (IRL) dining experiences and the growing appeal of elevated home cooking. With its Magic City Original Pulled Oxtail™ Dinner Experience and premium ready-to-eat offering, Meat the Veggies leads the way in redefining how consumers enjoy and interact with oxtail cuisine both at the table and in their own kitchens.

"Our mission is rooted in quality and culinary innovation," says Chef Keith. "We're not just creating meals—we're creating experiences that people will never forget." The company's Magic City Original Pulled Oxtail™ Dinner Experience complements the retail offering with a five-course culinary adventure featuring signature dishes such as The Original Pulled Oxtail Sandwich™. Guests can book private dining experiences or personalized presentations that showcase the versatility and flavor of The Original Pulled Oxtail Meat™. Each booking includes a complimentary 10 oz pack of The Original Pulled Oxtail Meat™. Meat the Veggies prioritizes consumer safety and satisfaction, evidenced by updated FDA nutritional value labeling and shelf-life testing that guarantees the safety and quality of The Original Pulled Oxtail Meat™. These steps underline the company's dedication to excellence, ensuring every customer can enjoy the product with confidence.

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On February 15, 2025, Meat the Veggies will partner with beloved Miami based tour brand Key2MIA, for a special Valentine's Day launch: Galentine's with Key2MIA. This event celebrates women, food, and community, providing attendees with an exclusive chef's table presentation to enjoy The Original Pulled Oxtail Meat™ and other menu favorites like the magic mango stick. Guests also have access to a personalized itinerary with discounted experiences like spa treatments, a yacht experience, and more.

Additionally, Meat the Veggies has been selected out of thousands of applicants to participate in the prestigious PepsiCo x Hello Alice Juntos Crecemos Grant Program, which will support the company's business growth and venture into CPG. Part of the program helps optimize the company's digital presence and run targeted ads, to amplify awareness and drive sales.

Founders Chef Keith Valles Jr. and Jocelyne Williams have recently joined the Specialty Food Association, further positioning Meat the Veggies among industry leaders and innovators in the culinary space. Their involvement with organizations such as the Specialty Food Association and Startup CPG reflects their commitment to elevating their brand while championing the broader community of emerging food entrepreneurs. The company plans to enroll in SFA's new Maker Prep course this summer and submit to Startup CPG's prestigious Shelfie Awards.

For more information, visit their company website or contact them at info@pulledoxtailmeat.com.