The Floridant/10270752

ORLANDO, Fla., May 15, 2024 ~ The Dr. Lisa Brands Company has been selected as the master licensee for McGraw Studios' beloved brand, Love You Forever®. This announcement comes as no surprise, as the treasured children's book has sold over 36 million copies worldwide.

Under this new partnership, The Dr. Lisa Brands Company will be responsible for manufacturing and distributing a wide range of products inspired by the heartwarming themes of the best-selling book. These products will include infant toys, apparel, nursery accessories, bedding and decor, bibs, swaddles, plush toys, shower gifts, and party supplies.

The expansion of the Love You Forever brand from the bookshelf to everyday life is a testament to its powerful message of love across generations. The Dr. Lisa Brands Company will be showcasing their plans for this new line at booth 575 during the ABC Kids Expo in Las Vegas on May 15-18, 2024.

Dr. Lisa Williams, Chief Executive Officer and Founder of The Dr. Lisa Brands Company expressed her excitement about this partnership stating, "You love the book; now experience the brand." She also shared that they had met with illustrator Sheila McGraw nearly a year ago and are thrilled to work together to bring the cherished themes from the book into a relatable product line for parents and children.

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Sheila McGraw herself is also looking forward to this new chapter for Love You Forever. As the illustrator of this iconic book, she believes that The Dr. Lisa Brands Company is the perfect partner to launch this nascent brand into new categories outside of publishing.

Lee Clemons III, Executive Vice President of Sales, Licensing and Partnerships for The Dr. Lisa Brands Company also expressed his enthusiasm about this collaboration stating that Love You Forever is one of those timeless stories that can easily extend beyond its original medium. He added that they are honored to partner with Sheila McGraw and McGraw Studios to develop heartfelt and relatable products around this iconic brand, perfect for new parents and gift givers.

With this new partnership, Love You Forever is set to continue touching the hearts of families everywhere with its message of unconditional love and the special bond between parents and children.
Filed Under: Business

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