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Mom-founded business provides tween girls age appropriate apparel to build confidence without compromising on style
ORLANDO, Fla. - Floridant -- With the back-to-school season upon us, one mom has made it her mission to bring comfort, confidence, and security to the tween fashion market so that girls feel comfortable in their own skin. The Decided Collection, an e-commerce business that offers thoughtfully-made apparel for tween girls, was founded by mom turned entrepreneur Traci Channer who identified a missing niche in the tween fashion market.
Traci Channer, Founder and CEO of The Decided Collection, had a childhood dream of wanting to start her own company, she just didn't know what it would be. She left her corporate America job in 2021 to spend more time with her young daughter. Little did she know it would be the inspiration for The Decided Collection.
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As her daughter grew, so did her taste in clothes, but it was hard to find something they both loved. Channer sought options that were age appropriate while her daughter desired designs that were not "cutesy." Channer set out to create The Decided Collection and fill the gap in the market, offering tweens eco-friendly options with unmatched softness, breezy comfort, and long-lasting quality that move with her.
"The Decided Collection's goal is to help every girl celebrate her unique self by redefining what cozy means," said Channer. "By creating comfortable, stylish tween pajamas and loungewear, we promote self acceptance and give young girls the comfort they need to feel secure and cherished in their own world, and in their own clothing."
The Decided Collection's apparel is not just soft, it's made-for-her soft using a premium blend of Modal, a material made from the natural fibers of beech trees, and a touch of spandex for stretch and comfort. To learn more, visit www.decidedco.com.
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About The Decided Collection:
The Decided Collection is comfortable, stylish tween pajamas and loungewear born out of Mom Traci Channer, Founder & CEO, seeking options for her tween daughter that promote security (age acceptance) and self-acceptance, while not being too cutesy (her daughter's request). The clothing apparel brand offers tween girls unmatched softness, breezy comfort, and long-lasting quality that move with her and are eco-friendly. Their fabric is not just soft, it's made-for-her soft using a premium blend of Modal, a material made form the natural fibers of beech trees, and a touch of spandex for stretch and comfort. Learn more at https://www.decidedco.com/.
Traci Channer, Founder and CEO of The Decided Collection, had a childhood dream of wanting to start her own company, she just didn't know what it would be. She left her corporate America job in 2021 to spend more time with her young daughter. Little did she know it would be the inspiration for The Decided Collection.
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As her daughter grew, so did her taste in clothes, but it was hard to find something they both loved. Channer sought options that were age appropriate while her daughter desired designs that were not "cutesy." Channer set out to create The Decided Collection and fill the gap in the market, offering tweens eco-friendly options with unmatched softness, breezy comfort, and long-lasting quality that move with her.
"The Decided Collection's goal is to help every girl celebrate her unique self by redefining what cozy means," said Channer. "By creating comfortable, stylish tween pajamas and loungewear, we promote self acceptance and give young girls the comfort they need to feel secure and cherished in their own world, and in their own clothing."
The Decided Collection's apparel is not just soft, it's made-for-her soft using a premium blend of Modal, a material made from the natural fibers of beech trees, and a touch of spandex for stretch and comfort. To learn more, visit www.decidedco.com.
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About The Decided Collection:
The Decided Collection is comfortable, stylish tween pajamas and loungewear born out of Mom Traci Channer, Founder & CEO, seeking options for her tween daughter that promote security (age acceptance) and self-acceptance, while not being too cutesy (her daughter's request). The clothing apparel brand offers tween girls unmatched softness, breezy comfort, and long-lasting quality that move with her and are eco-friendly. Their fabric is not just soft, it's made-for-her soft using a premium blend of Modal, a material made form the natural fibers of beech trees, and a touch of spandex for stretch and comfort. Learn more at https://www.decidedco.com/.
Source: Kloss Creatives on behalf of Decided Collection
Filed Under: Fashion
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