Tambourine Honored in the 2024 HSMAI Adrian Awards
The Floridant/10296297

FORT LAUDERDALE, Fla., Feb. 18, 2025 ~ Fort Lauderdale-based marketing technology company Tambourine has recently been recognized for their outstanding work in destination marketing. The company, which serves hotels, resorts, and tourism destinations worldwide, has been honored with multiple awards at the 2024 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.

Tambourine's collaborations with St. Kitts Tourism Authority and The Bahamas Ministry of Tourism were specifically highlighted at the awards ceremony. The St. Kitts campaign, titled "From Soil to Soul," was recognized for its focus on sustainable farming practices and the efforts of local farmers to preserve these techniques. This campaign also highlights the important connection between the rainforest, tourism, and the local economy.

The Bahamas also received recognition for two campaigns: "An Open Invitation" and "The Winds of Tradition." "An Open Invitation" showcases Bahamian hospitality and a unique program that connects visitors with cultural ambassadors for meaningful people-to-people experiences. Meanwhile, "The Winds of Tradition" highlights a local sailing club's efforts to preserve and promote the tradition of sailing.

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Each of these award-winning campaigns includes a micro-website and a short-form documentary. These creative efforts not only promote the destinations themselves but also shed light on hidden adventures, local businesses, and vibrant connections that make these locations truly special.

Adriana Suao, SVP of Account Services for Tambourine's Destination Division, expressed her pride in the company's partnerships with these destinations. "Our destination partnerships go beyond marketing; they are built on collaboration, innovation, and a shared vision to drive meaningful tourism impact," she stated. "We are incredibly proud of the role we play in shaping the success of our partners."

Tambourine's Destination Division specializes in working with Destination Marketing Organizations to enhance their sales and marketing strategies in order to drive tourism dollars back into their local economies.

The 2024 Adrian Award Celebration will take place on February 18, 2025, in New York City. To see the full list of winners, visit adrianawards.hsmai.org. Tambourine's recognition at this prestigious event is a testament to the power of creative storytelling in attracting travelers and strengthening local economies.

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