Survey Shows New Business Opportunities and Challenges as Healthcare Looks Toward Recovery
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Telehealth a Lifeline for Patients and Care Providers During Pandemic

WEST PALM BEACH, Fla. - Floridant -- Americans are embracing telehealth in the face of COVID-19 and that desire for online access to care will outlast the pandemic. That's among many findings in a new survey by Primacy, a marketing agency with deep expertise in the healthcare industry. More than three-quarters of survey respondents (78 percent), indicate they would like their primary care physician to offer virtual visits. Twenty six percent would like to see a specialist online and 16 percent want telehealth for mental or behavioral health.

In an effort to identify new challenges and business opportunities for healthcare organizations as a result of the novel coronavirus, Primacy conducted online surveys of adults in multiple U.S. markets, including New York, Florida, Illinois, Massachusetts, Connecticut, and Kansas. More than 600 responses were captured over March 28 and 29, 2020.

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"Digital health has been a lifeline in this pandemic for patients seeking care as well as for physicians and healthcare systems seeking to maintain their practices, services, and viable revenue streams," said Kathleen Ahern, Vice President of Healthcare Strategy at Primacy. "We believe that from now on, consumers will consider the availability of telehealth a key criterion when researching and choosing new providers."

Among other key findings in the survey:

· 51 percent report COVID-19 led to the cancellation of a healthcare appointment. Of those, 85 percent plan to reschedule after the pandemic has passed.
· 63% indicate that after the crisis subsides, they will have serious concerns about returning to a hospital due to fears about infection control.
· 53% report the same infection control concerns when they think of returning to their physician's office.

Primacy has made the full survey results available at their website here (email required), along with data insights for four audience segments, direct quotes from respondents, and action-items for healthcare providers.

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About Primacy:

Primacy is a digital agency. Comprised of a highly collaborative and data-focused team of strategy, marketing, design and technology experts, we believe every moment of a customer journey is an opportunity to prove value. Together with our clients, we create smarter experiences that connect with people during meaningful moments.

Clients include Aetna, Boston College, Cornell University, Dana-Farber Cancer Institute, The Hartford, HMR Program, Meemic Insurance Company, Middlesex Health,  MIT, Mutual of Omaha, Rice University, SCAN Health Plan, University College London, Tufts Medical Center, UChicago Medicine, University of Vermont Health Network, and more.

Mindy Mekhail

Source: Primacy
Filed Under: Health, Marketing

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