Sarasota Paradise announces multi-year partnership with hummel PRO North America
The Floridant/10288660

SARASOTA, Fla. - Floridant -- Sarasota Paradise (https://www.sarasotaparadise.us/), a USL League Two team based in Sarasota, recently announced a three-year partnership with hummel PRO North America (https://www.hummelprona.com/), a Danish sportswear brand. The partnership names hummel as the club's official apparel partner, effective immediately.

While working together, hummel will provide all of the kits for Sarasota Paradise, as well as training apparel and additional fan merchandise to help bolster the club's identity.

"At Hummel, we've been living our value of 'changing the world through sport' since 1923, which is why we are thrilled to become the official apparel partner of Sarasota Paradise," said Conor Caloia, hummel PRO North America. "Sarasota has built and fostered an incredible community around the sport of soccer these past two years, and we can't wait to join their story and help them continue to build."

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Founded in 1923, hummel is an official outfitter for professional football clubs all over North America. Known for its iconic bumblebee logo and chevrons featured on many globally recognized teams, hummel's iconic look can be found on the jerseys of the Danish national team, La Liga's Real Betis, Werder Bremen and FC Cologne in the Bundesliga, as well as multiple USL Championship and USL League One clubs.

"We're thrilled to announce our partnership with the esteemed sportswear brand hummel," said Marcus Walfridson, CEO of Sarasota Paradise. "With their strong legacy of innovative and distinctive kit designs, hummel will help us create something that truly speaks to what Sarasota Paradise is all about."

The new jerseys will be revealed during a hummel kit release party in early 2025.

About Sarasota Paradise

Launched in 2023, Sarasota Paradise is a USL League Two team based in Sarasota, Florida. The men's pre-professional soccer team aims to bring high-level soccer to Sarasota and the surrounding community, with a commitment to nurturing local talent and providing a platform for aspiring players.

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Sarasota Paradise came to fruition when Walfridson, a devoted soccer entrepreneur from Sweden, fell in love with Sarasota and recognized the need for a local soccer team. Since then, the team has seen much success, including being named New Organization of the Year by the USL in 2023 and having its first player in the team's history be drafted into the MLS.

To learn more, visit SarasotaParadise.us.

About hummel PRO North America

Based in Denmark, hummel is celebrating its 101^st anniversary as a global leader in sportswear apparel and design. hummel prides itself on changing the world through sport, making sure that its designs, sponsorships, people, teams, and initiatives work to drive change and progress. For more information, visit hummel.net.