QuadReal leads Canadian market with the first adoption of Funnel to drive centralized leasing portfolio-wide
The Floridant/10244788

TAMPA, Fla. ~ Funnel Leasing, the only Renter Management Software platform, has announced a new client in QuadReal Property Group, a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. QuadReal is now using Funnel's multifamily CRM and Virtual Leasing Agent (VLA) products across its more than 10,000 unit portfolio across Canada.

Funnel's unique renter-centric architecture, connected CRM, and VLA products have enabled QuadReal to unlock operational flexibility through specialized roles and centralized teams. Prior to using Funnel, the QuadReal team was only able to centralize 50% of their properties due to technology constraints. Since adding Funnel, they have been able to centralize their lead management and leasing processes at all properties which allows onsite teams to focus their attention on high-impact customer service with touring prospective renters and caring for current residents. Tour-to-lease conversions have increased by 33%.

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Christine Williams, VP of National Operations and Administration at QuadReal said "We are thrilled to lead the Canadian market with our move to Funnel. Funnel is driving more vested leads to our properties because their AI solution is answering prospective renters' questions instantly. We are thrilled with the streamlined experience this is providing our renters, our teams, and the operational flexibility that it allows through centralization."

This partnership demonstrates QuadReal's commitment to providing exceptional renter and resident experiences as evidenced by their recent recognition by the 2023 Kingsley Excellence Award and the 2023 Reputation 800 Award. With Funnel's VLA providing instant answers to frequently asked questions it meets modern renters where they are when they want it.

Tyler Christiansen, CEO of Funnel Leasing said "We are thrilled that QuadReal brought Funnel to the Canadian market. Their focus on centralization and their award-winning customer service make them a natural fit for both our product offering and the values that drive both of our organizations. The biggest winners here will be their renters."

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