OUAI Launches at SalonCentric, Offering Direct Access to the Professional Community
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LOS ANGELES, July 29, 2025 ~ Celebrity hairstylist Jen Atkin's beloved haircare brand, OUAI, is making its way into SalonCentric stores, SalonCentric.com, and the SalonCentric App on July 29, 2025. This marks the first time that OUAI will be available through a professional distribution channel, providing licensed stylists and salon owners with direct access to the brand's top-selling hair products, as well as a curated selection of body and fragrance items.

OUAI has gained recognition in the industry thanks to its strong influencer community, celebrity endorsements, and positive word-of-mouth. The brand has garnered a loyal global following by combining high-quality ingredients with luxurious fragrances to create a full sensory experience.

Hannah Beals, CEO of OUAI, expressed her excitement about partnering with SalonCentric to expand their reach into the professional salon community. She stated that while the brand was founded by a stylist, it has evolved into more than just haircare - it's a lifestyle. Beals looks forward to giving stylists direct access to their products and welcoming them into the OUAI universe.

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LeAnn Bobitt, SVP of Brand Strategy & Development for SalonCentric, also shared her enthusiasm for bringing OUAI into their beauty community. She highlighted the brand's celebration of natural beauty and effective haircare products formulated by an expert celebrity stylist. Bobitt also noted OUAI's minimalist aesthetic and delightful scents as factors that make it an easy choice for stylists and salon owners to use and retail.

SalonCentric will offer a carefully selected range of OUAI's best-selling products to cater to the needs of professional stylists. Some notable items in this lineup include the Leave-In Conditioner - a multitasking hydrator and detangler infused with the popular North Bondi scent; Detox Shampoo - powered by apple cider vinegar for deep cleansing and scalp rebalancing; and Scalp Serum - a lightweight formula that promotes a healthy scalp and nourishes from the roots.

Starting July 29, OUAI will be available at all SalonCentric locations across the United States, as well as on SalonCentric.com and the SalonCentric App. This partnership between OUAI and SalonCentric is sure to bring even more success to the already thriving haircare brand.
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