Opill® extends mission of breaking down birth control barriers with launch of multi-state college tour and expansion of partnerships
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GRAND RAPIDS, Mich., Feb. 4, 2025 ~ Opill® and the Women's National Basketball Association (WNBA) have joined forces to launch a new initiative aimed at expanding reproductive health education and access to birth control resources. The partnership, in collaboration with the Black Women's Health Imperative (BWHI), is called "Level The Court" and will focus on educating Black women about their reproductive options and promoting health equity for this underserved population.

The initiative kicked off with a multi-state campus tour, starting in Florida and making stops at 15 colleges and universities. The tour will include a special event at The University of South Carolina on February 25, 2025, as part of the WNBA on Campus Presented by Opill® event. This event will feature stand-up comedian and podcast host Hannah Berner, who has recently joined the team at Opill®.

Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, emphasized the importance of educating people about reproductive health and contraception options. "It is more important now than ever to educate about reproductive health and contraception options," she said. "Opill® is committed to having those conversations and has brought together an amazing team to create a series of programs to help people understand their choices."

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The Level The Court initiative was developed in response to the crucial need for reproductive health resources in communities where it is especially high. Through this partnership, Opill®, the WNBA, and BWHI aim to build confidence, strength, and health equity for Black women and girls. A dedicated webpage has been launched on WNBA.com with personal stories, answers to common reproductive health questions, and ways to access Opill® for low or no cost.

Zsanai Epps, Senior Director of Reproductive Health Initiatives at BWHI, highlighted the disproportionate barriers that Black women face when trying to access safe and effective reproductive health services. "For decades, Black women have disproportionately faced barriers to accessing safe and effective reproductive health services," she said. "One way this partnership will Level The Court is by establishing the BWHI Opill® Access Fund to provide a three-month supply of Opill® to Black women facing temporary challenges."

As part of the Level The Court initiative, the WNBA will also be hosting four events at Historically Black Colleges and Universities (HBCUs) throughout the spring. Colie Edison, Chief Growth Officer of the WNBA, expressed their commitment to supporting reproductive rights through this partnership. "It is important to the WNBA that we bring Level The Court to life," she said. "We look forward to having WNBA players engaging with the communities where they work and play as we continue to build our brand in line with a commitment to supporting reproductive rights."

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Comedian and Giggly Squad host Hannah Berner has joined team Opill® and will be participating in campus events, including a visit to Miami on February 5th. She shared her personal experience with prescription birth control and her excitement about promoting an over-the-counter option like Opill®. "I joined this team because I have had to scramble to get prescription birth control," she said. "I want everyone to know that there is safe and effective over-the-counter birth control option in Opill®, so I'm going back to college!"

Opill® has prioritized colleges and universities in states with restrictive reproductive health laws for their campus tour. This includes stops at various types of campuses, from community colleges to large universities, with a focus on reaching students in states with reproductive restrictions such as Texas, Tennessee, Indiana, and Arkansas.

In addition, The University of South Carolina will be hosting the WNBA on Campus presented by Opill® event on February 25th outside of the Russell House on Green Street. This event will feature various W-themed activities such as player appearances, giveaways, a DJ, photo ops, and games to engage students and generate fandom for the league.

These initiatives and college stops will continue throughout the spring semester. For more information and to learn about specific event locations, follow @Opill_OTC on Instagram, TikTok, Facebook, Threads and X and visit WNBA.com/LevelTheCourt. Opill® and the WNBA are dedicated to breaking down barriers to reproductive health education and access, especially for underserved communities like Black women.
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