Naples Soap Company Enhances Ancillary Product Lines and Expands Wholesale Offerings
The Floridant/10245262

NAPLES, Fla. ~ Naples Soap Company, a retail leader and wholesale provider of self care products, has recently expanded its wholesale product line beyond its traditional line of branded skin and hair care products to include complementary, high-quality ancillary bath and home items. This strategic move was made in response to increasing prices from middle market providers, which were leading to decreasing profit margins and longer lead times.

The Company has used its buying power with 14 stores and a robust e-commerce division to buy direct from the manufacturer, adding over 100 new skus that complement its legacy product lines. This has resulted in a 4% increase in profit margin since the start of this direct-buy effort. The new product offerings are also being extended to the Company's wholesale clients, allowing them to move from traditional keystone pricing to 70% plus margins.

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Deanna Wallin, Founder and CEO of Naples Soap Company, stated "These are products that our customers have been buying elsewhere, but now we've made it more convenient for customers to find them in our stores all under one roof. We're helping our wholesale partners increase their margins by passing along similar savings. It's a win-win." The launch of this new strategy was timed to align with the peak buying cycle of their wholesale client base as retailers finalize their holiday merchandise buys.

Since 2009, Naples Soap Company has been providing customers with premium collections of skin and hair care products made with high-quality natural and organic ingredients designed to stimulate the senses, soothe skin and pamper the soul. The Company operates 14 retail locations in Florida as well as selling online through their website at and other DTC (direct-to-consumer) channels such as as well as at more than 300 boutiques, spas and stores throughout the United States via their wholesale division. For more information about becoming a wholesale partner or about Naples Soap Company in general visit or respectively
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