Trending...
- The Health Council of West Central Florida announces FREE webinar series: Pathways to Wellness: Accessing Care
- 5 Steps to an Exceptional Presentation
- "Regenerating Life": documentary film challenges current assumptions about climate change
NAPLES, Fla. ~ Naples Soap Company, a retail leader and wholesale provider of self care products, has recently expanded its wholesale product line beyond its traditional line of branded skin and hair care products to include complementary, high-quality ancillary bath and home items. This strategic move was made in response to increasing prices from middle market providers, which were leading to decreasing profit margins and longer lead times.
The Company has used its buying power with 14 stores and a robust e-commerce division to buy direct from the manufacturer, adding over 100 new skus that complement its legacy product lines. This has resulted in a 4% increase in profit margin since the start of this direct-buy effort. The new product offerings are also being extended to the Company's wholesale clients, allowing them to move from traditional keystone pricing to 70% plus margins.
More on The Floridant
Deanna Wallin, Founder and CEO of Naples Soap Company, stated "These are products that our customers have been buying elsewhere, but now we've made it more convenient for customers to find them in our stores all under one roof. We're helping our wholesale partners increase their margins by passing along similar savings. It's a win-win." The launch of this new strategy was timed to align with the peak buying cycle of their wholesale client base as retailers finalize their holiday merchandise buys.
Since 2009, Naples Soap Company has been providing customers with premium collections of skin and hair care products made with high-quality natural and organic ingredients designed to stimulate the senses, soothe skin and pamper the soul. The Company operates 14 retail locations in Florida as well as selling online through their website at www.naplessoap.com and other DTC (direct-to-consumer) channels such as Amazon.com as well as at more than 300 boutiques, spas and stores throughout the United States via their wholesale division. For more information about becoming a wholesale partner or about Naples Soap Company in general visit www.naplessoap.com/wholesale or www.naplessoap.com respectively
The Company has used its buying power with 14 stores and a robust e-commerce division to buy direct from the manufacturer, adding over 100 new skus that complement its legacy product lines. This has resulted in a 4% increase in profit margin since the start of this direct-buy effort. The new product offerings are also being extended to the Company's wholesale clients, allowing them to move from traditional keystone pricing to 70% plus margins.
More on The Floridant
- Florida Takes Action Against Four Florida Schools with Ties to the Chinese Communist Party
- Florida: Governor Ron DeSantis Highlights Hurricane Idalia Recovery Resources
- ARC Group Medical Announces New Chief Operating Officer
- Patrick O'Neil Media Network Inc. announces Breaking News Services and Links to Bargains on its site
- SalusCare partners with FISH of Sanibel-Captiva to provide mental health services
Deanna Wallin, Founder and CEO of Naples Soap Company, stated "These are products that our customers have been buying elsewhere, but now we've made it more convenient for customers to find them in our stores all under one roof. We're helping our wholesale partners increase their margins by passing along similar savings. It's a win-win." The launch of this new strategy was timed to align with the peak buying cycle of their wholesale client base as retailers finalize their holiday merchandise buys.
Since 2009, Naples Soap Company has been providing customers with premium collections of skin and hair care products made with high-quality natural and organic ingredients designed to stimulate the senses, soothe skin and pamper the soul. The Company operates 14 retail locations in Florida as well as selling online through their website at www.naplessoap.com and other DTC (direct-to-consumer) channels such as Amazon.com as well as at more than 300 boutiques, spas and stores throughout the United States via their wholesale division. For more information about becoming a wholesale partner or about Naples Soap Company in general visit www.naplessoap.com/wholesale or www.naplessoap.com respectively
Filed Under: Business
0 Comments
Latest on The Floridant
- Bank of America awards $25,000 to Our Mother's Home for renovations of future OMH home
- Heartland Soccer Association and VidSport Launch Groundbreaking Live Streaming Service at Garmin Olathe Soccer Complex
- Registration now open for Industry Appreciation Awards 2023
- Laser Photonics' MarkStar Streamlines Inventory Management in the Automotive Industry
- Ponte Vedra Beach Airport Car Services - Which One Tops the List?
- Celebrating the US Navy's Birthday in 2023: Navycrow.com's Unique Tribute with Challenge Coins
- Jacksonville Faith-Based and Community Organizations Receive Support from First Lady Casey DeSantis' Hope Florida Fund
- OurSeniors.Net Begins OurSeniors Radio Live Broadcasts
- Florida: Governor Ron DeSantis Appoints Lisa Hill to the Interstate Compact on Educational Opportunity for Military Children
- Governor Ron DeSantis Appoints Four to the Florida Elections Commission
- Governor Ron DeSantis Appoints Robert Panepinto to the Florida Development Finance Corporation
- The "Digital Mastery: Unleashing the Power of Digital Marketing" Series can help you
- Maryland Sedation Dentistry and Surgical Center Opens in Frederick Maryland
- LokiBots is one of the 35 early-stage Generative AI startups selected for AWS ML Elevate program 2023 cohort
- Mil-Spec Safety & Security Launches New Website
- Trinity Prairie Real Estate Lists Mesmerizing 16.78-Acre Estate in Colleyville, Texas
- One Magical Weekend Unveils the Official Pride Party of Orlando Pride 2023 at The Abbey
- The Health Council of West Central Florida announces FREE webinar series: Pathways to Wellness: Accessing Care
- GreenPointe expanding Community Amenities at TrailMark
- Rhody Rug Revolutionizes Online Shopping Experience with the Launch of their New Direct-to-Consumer Website