Monster Energy Up & Up Festival Announces Matroda as the Fall 2024 Headliner for Crowdfunded College Tour
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CORONA, Calif., July 24, 2024 ~ The Monster Energy Up & Up Festival, known as the largest and longest-running college music tour, has just announced its headliner for the Fall 2024 tour - Matroda. This highly anticipated event allows fans to have a say in the tour's dates and route, making it a unique and exciting experience for college students across the United States.

Matroda, a popular DJ and producer, expressed his excitement about being a part of the Up & Up Festival. "I've always loved the energy and enthusiasm of college crowds, and that's why I've teamed up with the Monster Energy Up & Up Festival," he said. "They will be allowing five lucky colleges to promote a proper house festival with me as a headliner - super excited for this one and cannot wait to party with you. See you soon."

The Up & Up Festival is often referred to as the "Final Four of College Music Festivals." This is because each campus team, using their own Instagram handles, engages in a 48-hour campaign to sell the most pre-sale tickets for the festival. The top five schools with the most pre-sales in 48 hours will win a stop on tour. These winning colleges then collaborate with Up & Up producers to bring the festival to a nearby venue with their own DJ openers, content team, and parties revolving around the most hype event of the semester.

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One unique aspect of this festival is its ticketing model. Credit cards are only charged to the winning campus teams, ensuring that artists only play at schools where they are most desired. This model also provides valuable industry experience to students interested in pursuing careers in music business and event management while guaranteeing an epic show without overcharging students for ticket prices.

Kailey Dodson, who was part of Cal Poly's first-place winning campus team from the Spring 2024 Disco Lines campaign, shared her thoughts on this unique opportunity. "Up & Up is such a unique way to not only bring more live music to college students but also to involve them in the experience of selling tickets, producing a show, and working in a team of people with a love for music," she said. "There's nothing else quite like Up & Up, and every college student should take this opportunity to be a part of it."

Since its inception in 2016, the Monster Energy Up & Up Festival has revolutionized the college concert experience by breaking free from conventional programming boards and middle buyers. This approach empowers college students to curate events with top artists, providing valuable lessons in sales and the rewards of earning an unforgettable experience.

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In previous years, schools such as Cal Poly, Clemson, Miami-Ohio, UC Santa Cruz, UC Santa Barbara, San Diego State University, the University of Arizona, and the University of Oregon have earned themselves the opportunity to host Up & Up's headliners. Other winning campuses include University of Alabama, Arizona State University (2x), CU Boulder (3x), Bryant University, University of Dayton (3x), Lehigh University, James Madison University, Florida State University, Indiana University, Louisiana State University (LSU), Penn State (3x), Oklahoma State University, Oregon State University, UC Davis (2x), University of Virginia (2x), UT Austin, Washington State University (5x), UNC Wilmington (3x), Virginia Tech (2x) and Wake Forest.

This summer will see even more opportunities for students to win live events through the Up & Up Festival. Additionally, they will be launching Club 100 - a virtual event via Zoom that attracts attendees from over 200 universities. This event will feature surprise performances by renowned music artists and thought-provoking industry guest speakers while providing valuable educational opportunities and exciting giveaways.

The national competition for the Fall 2024 tour will kick off on September 17th at 4 p.m. EST, and the winning festivals will be held from October through November. College students looking for music industry experience and internship credit can apply at www.upandupfestival.com/. Don't miss your chance to be a part of the ultimate college gig with Matroda and the Monster Energy Up & Up Festival.
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