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According to the survey results, trust is the key factor driving patients' healthcare behavior globally. An overwhelming 97.2% of respondents who traveled for medical treatment cited trust as one of the most critical pull factors. For patients and health consumers, trust encompasses transparency, clear communication about treatment costs and other charges, information about their treatment plan, credentials of healthcare professionals involved in their care, and a concrete plan in case of unexpected complications.
Jonathan Edelheit, President of MTA, emphasizes the importance of addressing the concerns and pain points of medical tourists in order to expand international patient programs. He states that without a deep understanding of patients' needs and decision-making processes, providers risk losing market share. The survey serves as a crucial tool for providers to refine their approach to lead acquisition and foster growth by building a more effective process and bolstering trust and credibility.
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Accreditation also plays a significant role in the medical travel decision process, with over two-thirds of respondents identifying it as an important metric for choosing a provider. Accreditation not only demonstrates a commitment to quality and a world-class patient experience but also indicates adherence to global best healthcare practices.
The report also sheds light on major barriers to patient conversions for many medical tourism organizations. Respondents who did not travel abroad for treatment cited hidden costs, concerns about potential complications, and poorly coordinated post-treatment care as significant factors that swayed their decision.
In addition to these concerns, respondents also expressed worries about their travel plans such as delayed provider response time, lack of communication, and inefficient payment methods. These factors can also contribute to patients opting out of medical tourism.
The report offers insights into addressing these concerns to boost patient conversion and takes a deep dive into the subtle challenges or limitations in the providers' offerings that limit inbound travel. It encourages providers to examine their medical tourism programs and services from the consumer perspective and identify any barriers that may be hindering patient conversion.
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Some key highlights from the survey include the overwhelming importance of trust in medical tourism, with 97.2% of respondents citing it as a crucial factor. Additionally, 63.3% of respondents stated that accreditation influenced their decision to choose a provider. Financial concerns and transparency were also significant factors, with 57.7% expressing concerns about international payments.
The report also delves into competitive factors, exploring why consumers chose a competing healthcare provider or facilitator. It also examines various barriers to medical tourism, including financial concerns, trust issues, and perceptions of quality and safety.
Ultimately, the report aims to help providers increase their appeal, optimize their medical tourism programs, and grow their revenue by understanding patients' needs and addressing any barriers to patient conversion.
To access the full 31-page survey report, please click here. With this valuable information at hand, medical tourism organizations can make informed decisions to improve their services and attract more patients from around the world.
Filed Under: Business
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