Mauro Schnaidman named as Managing Director in Miami, Florida
The Floridant/10307550

MIAMI - Floridant -- STS Capital Partners is pleased to announce the appointment of Mauro Schnaidman as a Managing Director, based in Miami, Florida. He is a globally accomplished executive, M&A advisor, Board Member, and mentor with over 30 years of leadership across Consumer Products, Retail, E-commerce, and DTC industries in the U.S., Latin America, and Europe. Known for driving transformative, purpose-led growth in public and private companies, he brings deep expertise in M&A, business turnarounds, and international expansion.

As a Managing Director, Mauro leverages his international mindset and strategic insight to guide founders and family business owners through the complexities of exits, helping them navigate both the financial and emotional dynamics of transition.

Mauro's career has spanned leadership roles with respected consumer brands, playing a pivotal role in many large and medium-sized M&A transactions during his tenure at Jafra Cosmetics and Sara Lee, including selling and buying companies in Europe, Latin America, and the United States. As Global CEO of Jafra Cosmetics International, he revitalized the century-old business, repositioning the brand, overhauling R&D, expanding into new markets, developing digital infrastructure, and fostering a high-performance, innovation-driven culture. As President of Sara Lee Southern Europe, Mauro doubled the company's size and profits, delivering market-disrupting growth by restructuring operations, modernizing the brand portfolio, and building strategic retailer partnerships. Earlier, he held senior executive positions at Revlon, PepsiCo, and Unilever in Latin America, where he led market share gains, revenue acceleration, and key acquisitions.

More on The Floridant

• Lux Boutique Announces Exclusive Sidewalk Sale April 16–19 Featuring Up to 60% Off Storewide
• Curry Leaves Indian Cuisine Celebrates Community, Culture, and a Flavorful March in Tampa Bay
• New Book: The Battle for Truth and Shadows - Guardians of Light - Epic Fantasy Unveils a War Between Light and Deception
• DON'T LET THE PIGEON DRIVE THE BUS! THE MUSICAL! presented by Bill Edwards Foundation for the Arts at Mahaffey Theater
• Berkshire Hathaway HomeServices FNR donates Luminaria proceeds to local charitable organizations

He currently serves on the Dinastia Holdings Board in Brazil, overseeing a portfolio of over 80 companies, where he actively participates in shaping M&A strategies and evaluating potential transactions. Additionally, as a Senior M&A Advisor to global investment boutiques, Mauro has advised on numerous cross-border deals, ensuring value maximization for stakeholders in complex transactions.

"Mauro's expertise in international M&A and firsthand experience navigating complex divestitures will deliver tremendous outcomes for our clients as they seek to sell to strategic buyers, realize true potential value, and achieve Extraordinary Exits™," said Sean Friday, CEO of STS Capital Partners.

About STS Capital Partners:

STS Capital Partners is a global sell-side M&A firm like no other. We are expert guides for private, founder, and entrepreneurial business owners on the journey to achieving an Extraordinary Exit™. Our extensive global relationships, world-class team, and proven deal process bring international strategic buyers and investors to the table who deliver maximum financial value. As a result, we help clients fulfill bigger ambitions in life and leave lasting legacies by inspiring charitable donations through our Success to Significance™ program with a goal of raising billions of dollars in new philanthropic and impact capital to support charities like Altruvest, Knowledge Impact Network, and DignityMoves.

More on The Floridant

• Florida windshield replacement is a no-fault claim when glass only
• Clash of Prompts: The World's First AI Prompt Battle Royale
• Heat Up Your Business at the Biz To Biz Summer Business Expo – Broward County Convention Center
• $7.6 Billion US Crypto ATM Market by 2034; California and Texas Crypto ATM Deployments for Bitcoin Bancorp (Stock Symbol: BCBC); 1000 Kiosk Inventory
• Priority Marketing adds Sarah Belof as social media coordinator

Visit www.stscapital.com.