Lionel Messi Launches His Next-Generation Hydration Drink Más+ by Messi™ in New York
The Floridant/10286366

NEW YORK, Oct. 25, 2024 ~ Miami, FL - After a successful launch in Miami this summer, soccer star Lionel Messi's new hydration beverage, Más+ by Messi, is now expanding its distribution to reach even more states across the country. The beverage, which promises "positive hydration" for everyone in every moment, is now available in New York at select retailers including Target and independent retailers across the five boroughs, Hudson Valley, and Long Island.

The idea for Más+ by Messi came about when the soccer legend couldn't find a hydration drink that met his needs. Determined to create a product that would deliver quality ingredients without compromising on flavor or taste, Messi went to work on his own beverage. And now, after its debut in June and selling out online within an hour, fans around the world are eagerly waiting to get their hands on a bottle of Más+.

With a balanced blend of electrolytes and only 10 calories per 16.9oz bottle (or 7 calories per 12oz can), Más+ by Messi offers a breakthrough formula that includes natural flavors, no artificial sweeteners or colors, and no caffeine. It also contains vitamins and antioxidants to provide consumers with more of the good stuff and none of the bad.

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"The positive initial reaction to Más+ reinforces the consumer need for a hydration beverage that delivers more of the good with none of the bad," said Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co. "Más+ by Messi is setting a new standard for the hydration category and is beloved by fans for its unrivaled taste, quality ingredients and sensational flavors."

Speaking of flavors, Más+ comes in four different options named after inspirational milestones in Messi's life: Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or. Each flavor has been carefully crafted to honor significant moments in Messi's career such as winning three UEFA Champions League cups or eight Ballon d'Or trophies.

To celebrate the expanded distribution of Más+ in New York, an official launch event will be held on October 25th from 4-8 p.m. at The Ground (130 Madison St., NYC). Attendees will have the opportunity to sample and purchase Más+, as well as participate in Messi-themed soccer challenges for a chance to win a signed jersey. The event will also feature freestyle soccer performances and exclusive photo opportunities.

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For those unable to attend the launch event, Más+ can be found at Target and independent retailers across the five boroughs, Hudson Valley, and Long Island. It is also available for purchase online at masbymessi.com. The beverage will continue to roll out to additional U.S. markets through 2024 and 2025.

With its unique blend of electrolytes, vitamins, and natural flavors, Más+ by Messi is quickly becoming a fan favorite among athletes and non-athletes alike. So whether you're looking for a refreshing drink after a workout or just want to feel like a champion in every aspect of your life, be sure to grab a bottle of Más+ by Messi today.

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