Interop Technologies Implements Basic RCS Across Global Messaging Network
The Floridant/10252014

FORT MYERS, Fla. ~ Interop Technologies, a global leader in advanced mobile messaging technology, has announced the availability of a Basic RCS (Rich Communication Services) solution across their global messaging network. This solution provides mobile operators with an introduction to RCS Business Messaging (RBM) functionality for their enterprise clients.

The Basic RCS leverages Interop Technologies' leading RBM platform to facilitate branded, authenticated, and encrypted bidirectional RCS communications without the need to upgrade existing SMS messaging ingress methods. This enables mobile operators to offer branded RCS functionality in a traditional SMS A2P message prior to a full RBM deployment. The enterprise message originates using all existing SMS protocols and is delivered as an RCS message if the end-user device is capable of receiving it. If not, then the message is delivered using the normal SMS delivery path.

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Steve Zitnik, CTO and EVP at Interop Technologies, commented: "In seamlessly blending traditional SMS techniques with branding, encryption, and bidirectional communication, we empower enterprises to enhance customer interactions and accelerate RBM adoption. Consequently, we also equip operators to immediately improve A2P messaging and prepare for increased revenue potential in the enterprise market."

At MEF's RCS World event held in Paris in October, Google announced that the number of monthly active RCS users has grown to over 1.2 billion since the start of the year. Zitnik added: "RCS is without a doubt the fastest growing application suite in the messaging ecosystem, and it is positioned to become a world-class communication channel. Leveraging this channel to expand and enhance enterprise to consumer communication will prove critical to operators, enterprises, and consumers alike."
Filed Under: Business

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