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MIAMI GARDENS, Fla., May 4, 2025 ~ Miami, Florida - The energy was at an all-time high at the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025 race weekend thanks to the fourth consecutive year of Hard Rock International's involvement. The renowned entertainment company brought in top performers such as Pitbull, Kygo, Steve Aoki, Kaskade, and Sofi Tukker to keep the party going throughout the weekend.
On Friday, May 2nd, international dance music sensation Kygo and EDM artist Cedric Gervais kicked off the weekend with an electrifying performance at the trackside stage. The following day, DJ icons Kaskade and Steve Aoki took over the Hard Rock Beach Club while Sofi Tukker entertained guests at The Official Formula 1® Crypto.com Miami Grand Prix Pool Party held at the nearby Guitar Hotel. And on Sunday, May 4th, Pitbull and Sofi Tukker closed out the weekend with their energetic sets.
Keith Sheldon, President of Entertainment and Brand Management at Hard Rock International and Seminole Gaming expressed his excitement about being a part of such a prestigious event. "It's an incredible honor for Hard Rock to take center stage at an extraordinary event like Formula 1 Crypto.com Miami Grand Prix with the Hard Rock Beach Club experience," he said. "We look forward to building on this tradition and further elevating the experience in years to come."
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The Hard Rock Beach Club proved to be one of the most sought-after hospitality spaces at Miami International Autodrome. Located on Turns 11-13 of the track, ticket holders were treated to live outdoor performances by top artists, luxurious cabanas, unbeatable views of the racing action, refreshing pools to beat the Miami heat, and delicious food and cocktails to keep them fueled throughout the day.
As one of the most iconic destinations for Formula 1 fans and offering a unique race viewing atmosphere, the Hard Rock Beach Club experience was unmatched. With a top-tier performance lineup and exclusive cabanas, it's no wonder why it remains a premier spot for racegoers. Hard Rock International has solidified its position as a key player in the Formula 1 world and looks forward to continuing to elevate the experience for years to come.
On Friday, May 2nd, international dance music sensation Kygo and EDM artist Cedric Gervais kicked off the weekend with an electrifying performance at the trackside stage. The following day, DJ icons Kaskade and Steve Aoki took over the Hard Rock Beach Club while Sofi Tukker entertained guests at The Official Formula 1® Crypto.com Miami Grand Prix Pool Party held at the nearby Guitar Hotel. And on Sunday, May 4th, Pitbull and Sofi Tukker closed out the weekend with their energetic sets.
Keith Sheldon, President of Entertainment and Brand Management at Hard Rock International and Seminole Gaming expressed his excitement about being a part of such a prestigious event. "It's an incredible honor for Hard Rock to take center stage at an extraordinary event like Formula 1 Crypto.com Miami Grand Prix with the Hard Rock Beach Club experience," he said. "We look forward to building on this tradition and further elevating the experience in years to come."
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The Hard Rock Beach Club proved to be one of the most sought-after hospitality spaces at Miami International Autodrome. Located on Turns 11-13 of the track, ticket holders were treated to live outdoor performances by top artists, luxurious cabanas, unbeatable views of the racing action, refreshing pools to beat the Miami heat, and delicious food and cocktails to keep them fueled throughout the day.
As one of the most iconic destinations for Formula 1 fans and offering a unique race viewing atmosphere, the Hard Rock Beach Club experience was unmatched. With a top-tier performance lineup and exclusive cabanas, it's no wonder why it remains a premier spot for racegoers. Hard Rock International has solidified its position as a key player in the Formula 1 world and looks forward to continuing to elevate the experience for years to come.
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