Hard Rock International and Lionel Messi Celebrate Continued Partnership with "Captain Messi" Superhero Toy, Kids Menu and Retail Collection
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In this thrilling cartoon episode, our beloved hero, Captain Messi, teams up with the electrifying world of Hard Rock!
~ Hard Rock International and global brand ambassador, Lionel Messi, have joined forces to unveil the world's newest superhero - Captain Messi. The sports and cultural icon has been transformed into a powerful superhero with his signature kick, ready to save the day. This exciting collaboration will see Captain Messi featured in Hard Rock Cafes, select Hard Rock Hotels, and online.

The partnership between Hard Rock and Lionel Messi has also resulted in the creation of a limited-edition Captain Messi toy. This posable figure is now available with any Hard Rock Kid's Menu order at cafes and through in-room dining at participating hotels, while supplies last. It is the first time that the soccer legend has been involved in the creation of a toy in his likeness. Fans can also find the collectible figure at Rock Shops worldwide and online as part of a new Captain Messi retail collection, which includes lunchboxes, water bottles, backpacks, apparel, and more.

The launch event for Captain Messi took place at the Hard Rock Cafe Hollywood, FL on October 22nd, 2024. The event was attended by families and special guests who were treated to a surprise appearance by Lionel Messi himself. The event kicked off with local children from the West Broward School of Rock showcasing their musical talents before Captain Messi came to life in a custom animated video. Then, to everyone's amazement, Lionel Messi appeared on stage wearing a Hard Rock Captain Messi t-shirt and struck superhero poses while answering fun questions.

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In an interview at the event, Lionel Messi expressed his excitement about working with Hard Rock to create Captain Messi. "My kids and I love watching superhero movies together," he said. "So it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things."

Guests at the event were also treated to popular items from the Hard Rock menu, including a selection of Messi-designed burgers and chicken sandwiches for both adults and kids. The event also marked the debut of two new additions to the Hard Rock Kid's Menu - cheese pizza and pepperoni pizza. These new options provide more delicious meals that parents can endorse and kids will love. The Hard Rock Kid's Menu already offers a variety of options for all palettes, from grilled chicken salad to chicken tenders and fresh fruit.

Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, expressed his excitement about the partnership with Lionel Messi. "We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," he said.

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In addition to being a brand ambassador for Hard Rock, Lionel Messi has also been featured in their "Come Together" campaign, celebrating the launch of their Unity by Hard Rock™ global loyalty program. This complimentary program offers members benefits and services at over 200 Hard Rock locations worldwide, where they can earn and redeem Unity Points for free hotel nights, dining experiences, merchandise from the Rock Shop®, and more.

At the Captain Messi launch event, Hard Rock also presented a $1 million check to Chef José Andrés, Founder of World Central Kitchen, and Brad Keiserman, Senior Vice President of Disaster Response at the American Red Cross. This donation will support relief efforts for those affected by Hurricanes Helene and Milton in Florida, the Carolinas, Tennessee, and other areas devastated by catastrophic storms.

Fans can visit www.hardrock.com to plan their next visit and experience all that Captain Messi has to offer at Hard Rock Cafes and Hotels worldwide. With this exciting collaboration between two iconic brands like Hard Rock International and Lionel Messi, fans can look forward to more thrilling adventures from Captain Messi in the future.
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