Governor Ron DeSantis Recommends Bryan Griffin as President and CEO of Visit Florida
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TALLAHASSEE, Fla. ~ In a recent announcement, Governor Ron DeSantis has recommended Bryan Griffin to be the next President and CEO of VISIT Florida, the state's official destination marketing organization. Currently serving as the Communications Director in the Executive Office of the Governor, Bryan will now oversee the mission of promoting Florida as a top tourist destination both nationally and internationally.

Governor DeSantis expressed his confidence in Bryan's abilities, stating that he has been instrumental in communicating the message of "the Free State of Florida" during his three years in the Executive Office. He believes that Bryan is the best candidate for this role and will effectively articulate why visitors should choose Florida as their vacation destination. The Governor also acknowledged Bryan's valuable contributions to their team and expressed that he will be greatly missed at the Capitol.

Bryan Griffin also shared his gratitude for this opportunity, stating that he looks forward to promoting Florida's many desirable characteristics to the world. He recognizes tourism as a critical part of Florida's economy and is committed to showcasing its low tax burden, world-class amenities, natural and historical sites, and commitment to public safety. With respect for VISIT Florida's partnerships at all levels, Bryan is determined to enhance and grow them.

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Hailing from Tampa, Florida, Bryan brings with him a wealth of experience in writing, communications, marketing, and advocacy. In addition to his role in the Executive Office of the Governor, he has also served as a national director for an advocacy organization and owned a real estate company and craft beverage tap room in Tampa.

Secretary of Commerce J. Alex Kelly praised Bryan's leadership experience, commitment to public service, and deep understanding of Florida's strengths as qualities that make him well-suited for this role. As tourism continues to break records in Florida with visitors from all over the world, Bryan's strategic vision and drive will be crucial in sustaining this momentum.

Carol Dover, President & CEO of the Florida Restaurant & Lodging Association and VISIT Florida Board Executive Committee Member, also expressed her support for Bryan's new role. She highlighted his passion for Florida's hospitality and tourism industry and the strong partnership between their organizations. With his expertise in government, policy, advocacy, and communications, as well as firsthand experience as a hospitality business owner, Bryan is well-equipped to attract visitors and promote the growth of Florida's tourism economy.

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As the state's official destination marketing organization, VISIT Florida plays a vital role in driving tourism through a public-private partnership that matches public funding dollar-for-dollar. Working with thousands of businesses across the state, they protect and promote Florida's $142 billion vacation brand through global marketing, public relations, and travel trade efforts. Additionally, VISIT Florida provides crucial support after natural disasters and helps attract conferences and conventions to the state. Their return on investment delivers $3.3 for every public dollar invested, making it one of the most successful economic development programs in state history.

With Bryan Griffin at the helm of VISIT Florida, the state can expect continued success in attracting visitors from all over the world and promoting its unique offerings as a top tourist destination.

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