Corpac Unveils Brand Redesign to Reflect Expanded Product Range
The Floridant/10275343

AVENTURA, Fla., July 1, 2024 ~ Corpac Steel Products, a world-leading provider of pipe and steel products, has announced a major rebranding initiative. Moving forward, the company will be known simply as "Corpac," symbolizing its expanded range of products and its commitment to adapting to the evolving needs of its markets.

The rebranding includes a streamlined digital presence and a redesigned logo that reflects the company's growth and evolution. According to CEO and Co-founder Jorge Woldenberg, the new logo "honors our strong past while positioning our business for all products and solutions of the future."

This brand update is a strategic move that exemplifies Corpac's commitment to innovation and diversification. While steel remains a foundational element of the business, Corpac has enriched its portfolio to include essential industrial components such as HDPE Pipe, valves, fittings, and accessories. The rebranding is intended to highlight these expanded offerings and address the dynamic demands of the industries Corpac supports.

Andrea Palacio, Marketing Manager at Corpac, explains that the decision to drop "Steel Products" from the company name was driven by customer recognition. "Our customers and business partners have been referring to us simply as Corpac for some time now," she says. "It has become an iconic name in the markets we serve, and it was time for our full brand identity to reflect that."

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Despite this change in branding, Corpac remains committed to its customers and partners. The company assures them that this rebranding signifies both a renewal of its commitment and an expansion of its capabilities. Quality, customer service, and innovation will continue to be at the core of Corpac's operations.

Bruce Spencer, EVP North America at Corpac, emphasizes that this transformation simplifies the company's brand elements while enhancing consumer recognition. He explains that dropping "Steel Products" from the name signifies a strategic shift towards diversification: "This change embodies simplicity, power, and efficiency – qualities that are reflected throughout our operations."

To ensure a smooth transition, Corpac has updated its digital presence, including a revamped website and new contact details aligned with the refreshed brand identity. Customers and partners are invited to explore the new website at www.corpac.com and connect with Corpac on its updated social media platforms.

The rebranding marks an exciting new chapter in Corpac's story. The company is confident that its refreshed brand will more accurately reflect its comprehensive capabilities and progressive outlook. Corpac looks forward to continuing to serve its customers under the new name with the same passion and quality they have come to expect.

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Corpac is a business unit of the Corpac Group, a global holding entity that operates world-class, vertically integrated business units in the steel production, distribution, and services markets. The group's divisions include Corpac Industrial, Corpac Services, Corpac Distribution, and Corpac Ventures. These divisions operate independently and execute uniquely tailored strategies characterized by organizational agility, creativity, integrity, customer perspective-taking, and cross-functionality to serve customers globally at every stage in the supply chain.

For more information about Corpac and its products and services, visit www.corpac.com. To learn more about the Corpac Group and its operations around the world, visit www.corpacgroup.com. For any further inquiries or information about the rebranding initiative, please contact Marketing Manager Andrea Palacio at (888) 799-5869 or via email at [email protected]

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