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Century Cruises Announces Record-Breaking Growth and Unveils Bold and Ambitious Wave Promotion for 2026
MIAMI - Floridant -- Century Cruises Announces Record-Breaking Growth and Unveils Bold and Ambitious Wave Promotion for 2026
Century Cruises is celebrating a landmark first year in the North American market, reporting that new bookings to China exceeded expectations in 2025, fueled by strong support from travel agency partners worldwide.
These sales are the result of consistent hard work spanning three continents, supported by strong organization and effective communication skills. They demonstrate Century Cruises' commitment to accelerating its presence on the global stage as a leading cruise operator.
Building on this momentum, Century Cruises is launching its most robust and aggressive Wave promotion for 2026, designed to reward both travelers and travel advisors. The promotion includes:
As part of its continued commitment to the travel trade, Century Cruises is also eliminating non-commissionable fares (NCFs) and offering 25% commission on bookings made within the first quarter of 2026.
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Not forgetting our loyal, repeat clients, we are offering special upgrades on selected cabins and onboard packages across our modern, eco-friendly fleet. These enhancements are designed to elevate our clients' luxurious experience while journeying with Century Cruises.
"Thanks to the overwhelming support of travel agents worldwide, our China product outperformed expectations by 300%," said David Fredericks, President of Century Cruises. "With China reopening to the world and its new visa-free policy with Canada, we anticipate continued traction and growth. We're also thrilled by the strong bookings in the last quarter of 2025 for Century Star, our first electronic propulsion ship launching in Europe. Rewarding our travel partners with 25% commissions and no NCFs is simply our way of saying thank you for believing in us. We are also in the process of contacting all our clients from our extensive database, directly offering them the chance to book an unforgettable cruise at the special rates dedicated to them."
About Century Cruises
Century Cruises is China's leading river cruise line, renowned for its luxury Yangtze River programs. The company continues its global expansion with Europe and Egypt river itineraries scheduled to launch in 2027.
Century Cruises is celebrating a landmark first year in the North American market, reporting that new bookings to China exceeded expectations in 2025, fueled by strong support from travel agency partners worldwide.
These sales are the result of consistent hard work spanning three continents, supported by strong organization and effective communication skills. They demonstrate Century Cruises' commitment to accelerating its presence on the global stage as a leading cruise operator.
Building on this momentum, Century Cruises is launching its most robust and aggressive Wave promotion for 2026, designed to reward both travelers and travel advisors. The promotion includes:
- 2-for-1 cruise fares
- Up to free international airfare
- Bonus savings of $500 per person
- Reduced deposits of just $25 per passenger
As part of its continued commitment to the travel trade, Century Cruises is also eliminating non-commissionable fares (NCFs) and offering 25% commission on bookings made within the first quarter of 2026.
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Not forgetting our loyal, repeat clients, we are offering special upgrades on selected cabins and onboard packages across our modern, eco-friendly fleet. These enhancements are designed to elevate our clients' luxurious experience while journeying with Century Cruises.
"Thanks to the overwhelming support of travel agents worldwide, our China product outperformed expectations by 300%," said David Fredericks, President of Century Cruises. "With China reopening to the world and its new visa-free policy with Canada, we anticipate continued traction and growth. We're also thrilled by the strong bookings in the last quarter of 2025 for Century Star, our first electronic propulsion ship launching in Europe. Rewarding our travel partners with 25% commissions and no NCFs is simply our way of saying thank you for believing in us. We are also in the process of contacting all our clients from our extensive database, directly offering them the chance to book an unforgettable cruise at the special rates dedicated to them."
About Century Cruises
Century Cruises is China's leading river cruise line, renowned for its luxury Yangtze River programs. The company continues its global expansion with Europe and Egypt river itineraries scheduled to launch in 2027.
Source: Century Cruises
Filed Under: Travel
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