The Floridant - Canela Media Appoints José Molina as Chief Financial Officer

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NEW YORK, Aug. 4, 2025 ~ Miami, FL - Canela Media, a leading multicultural media company known for its technology, innovation, and data-driven approach, has announced the appointment of José Molina as their new Chief Financial Officer. Molina brings over 20 years of financial leadership experience in top Hispanic media organizations to his new role. He will be based in Miami and will report directly to Canela Media's Co-Founder and CEO, Isabel Rafferty Zavala.

Molina's impressive background includes senior positions at Univision, SBS, and MundoMax. During his time at these companies, he successfully managed multi-billion-dollar P&Ls, led corporate restructuring efforts, and oversaw strategic planning for complex operations. As a CPA and recognized finance leader in the industry, Molina's expertise in scaling businesses, driving profitability, and managing investor relationships will be crucial in supporting Canela Media's continued growth.

"We are thrilled to have José join our team at Canela Media," said Isabel Rafferty Zavala. "His extensive experience in Hispanic media and proven financial leadership will be a valuable asset as we continue to expand our business."

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Molina is no stranger to the world of media and broadcasting. Most recently, he served as the CFO of Spanish Broadcasting System (SBS). Prior to that, he held senior leadership positions at Univision Communications (SVP & CFO, Networks) and MundoMax (President & CFO), where he specialized in financial strategy, corporate restructuring, and operational efficiency. With a master's and bachelor's degree in accounting from the University of Florida and his CPA certification since 1997, Molina began his career at KPMG LLP. He has also been recognized as one of Miami's Top 25 CFOs for 2024 and one of the Broadcast Industry's Best Finance Leaders from 2020 to 2023.

"I am excited to join Canela Media as it continues to innovate, expand its impact, and reach new audiences," said José Molina. "Canela's mission to authentically connect with multicultural audiences while offering brands scalable, data-driven ways to reach them is both timely and meaningful. I look forward to working with the team to strengthen the company's financial strategy, scale operations, and support its continued leadership in culturally relevant content and innovative advertising solutions."

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Canela Media has experienced significant growth in recent years, with their FAST ecosystem surpassing 6 million monthly viewing hours in June 2024. This marks an 88% increase from the previous year. Additionally, Canela Media's entire ecosystem now reaches an impressive 60 million monthly active users. With the recent launch of their AVOD loyalty program, Club Canela, and an expanded proprietary data offering called Canela Audience Solutions, Canela Media solidifies its position as a premier partner for advertisers seeking scaled, innovative, and authentic connections with U.S. Hispanic audiences.

As Canela Media continues to expand its content, advertising, and data capabilities through their proprietary platform, Molina's leadership will be instrumental in optimizing financial performance and unlocking new opportunities for the company. With his extensive experience and expertise in the industry, José Molina is a valuable addition to the Canela Media team as they continue on their path of growth and success.

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