The Floridant - Buildout Unveils Rethink+: Revolutionizing Commercial Real Estate Prospecting with Seamless CRM Integration

Trending...

T. Jones Group's Cameron Jones Serves as Judge for the 2026 CHBA National Awards for Housing Excellence - 112
SRK Collective Media Group Launches with a Modern Approach to Media, Authority Building, and Cultural Visibility
The Simplest Small Business You're Probably Not Thinking About

CHICAGO - Floridant -- Buildout, the leading provider of commercial real estate (CRE) technology, announces the release of Rethink+, a powerful upgrade to its flagship Rethink CRM. Rethink+ builds on the proven strengths of Rethink by embedding Buildout's industry-leading property and ownership data directly into the CRM experience. By eliminating manual data entry and disconnected prospecting workflows, Rethink+ delivers brokers a faster, more efficient way to work, while retaining the core simplicity and usability they already require.

Rethink+ integrates the comprehensive research experience of Buildout's Prospect tool directly into Rethink CRM, providing a unified platform for managing client relationships and identifying new opportunities. This integration addresses a critical pain point for CRE professionals: the time-consuming and error-prone process of toggling between multiple systems to gather and enter property and owner information.

Key features and benefits of Rethink+ include:

Integrated Research Experience: Access extensive ownership data, including detailed property information and proprietary "likely-to-sell" scores, directly within the Rethink CRM interface.
AI-Powered Owner Research: Leverage advanced AI to identify and verify decision-makers behind special-purpose legal entities (such as corporations), providing high-confidence with phone numbers and emails.
One-Click Data Sync: Effortlessly add properties and associated owner contacts to your CRM database with a single click and ensure data integrity.
Streamlined Workflow: By consolidating research and CRM activities into a single application, Rethink+ maximizes efficiency, enabling brokers to dedicate more time to cultivating relationships and closing deals.

"We consistently hear from brokers about the frustrations of manual data entry and the constant switching between different platforms," said Buildout CEO Helen Calvin. "Rethink+ is the obvious answer to making a broker's life easier. We know that if we can remove wasted time in a broker's day, they'll get to spend that much more energy growing their business."

More on The Floridant

Buildout's Vice President Product Chris Smiles, emphasizes the strategic importance of the new offering. "As someone with a brokerage background, I understand the value of having accurate, timely prospecting data at your fingertips. Rethink+ is an evolution to our CRE-specific CRM product, acting as a personal research assistant that arms brokers with the intelligence they need, when and where they need it most."

Rethink+ will be available for purchase starting August 1st. Existing Rethink CRM customers can contact their account managers to explore upgrade options. New customers interested in a comprehensive CRM and prospecting solution are encouraged to connect with the Buildout team for a personalized demonstration.

About Buildout, Inc.

Buildout is a family of CRE software products and services that help the best brokers to find, win, market, and transact properties to maximize their deal efforts and wins. Our core belief is that successful commercial real estate is broker-led, but tech-enabled. As a result, Buildout has become the not-so-secret weapon for more than 150,000+ brokers and investors. Ultimately, we exist to serve the entire CRE industry and because of that unwavering focus, all the best brokers use Buildout. Learn at www.buildout.com.

More on The Floridant