The Floridant - Bright Mountain Media Appoints Elaine Riddell as Non-Executive Director

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Bringing 15 Years of Experience Driving Transformative Growth

BOCA RATON, Fla. - Floridant -- Bright Mountain Media, Inc. (BMTM) ("Bright Mountain" or the "Company"), a global marketing services platform with current investments in digital publishing, advertising technology, consumer insights, and creative and media services, announced via a FORM on August 14, 2024, that they have appointed Elaine Riddell as Non-Executive Director of the Governance Committee.

Elaine Riddell is a dynamic growth strategist with a proven track record of unlocking breakthrough potential within companies. With over 15 years as a CEO at leading firms such as NOPWorld Health (a unit of UBM), TNS Healthcare, and Kantar Health (now Oracle LifeSciences), Elaine has a distinguished history of transforming established global data, analytics, and consulting firms into high-performing market leaders. Her efforts have consistently driven revenue growth at three times the market rate, demonstrating her unique ability to scale businesses rapidly while achieving attractive margins.

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Elaine's expertise extends from her foundational roles at Abbott Labs (now AbbVie) and IMS Health (now IQVIA), where she honed her skills in customer-centric innovation, strategic mergers and acquisitions, and building high-performance cultures. This broad experience underpins her current role as Managing Director at Oaklins DeSilva+Phillips, a leading investment bank specializing in M&A advisory within the marketing and media services sectors.

Elaine Riddell stated, "I am thrilled to join Bright Mountain Media's Board of Directors at an important and exciting time. The company's innovative marketing services approach and commitment to excellence align perfectly with my values and experience. I look forward to working with the team to enhance Bright Mountain Media's governance further and drive its continued success."

Matt Drinkwater, CEO of Bright Mountain Media, commented, "We are excited to welcome Elaine Riddell to our Board of Directors. Her extensive experience transforming market research companies and deep understanding of strategic growth make her an invaluable addition to our team. Elaine's insights and leadership will be instrumental as we advance our position in the global marketing services landscape and uphold our commitment to exceptional governance."

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Additionally, Bright Mountain Media is excited to announce that Matt Drinkwater, our Chief Executive Officer, has been appointed Interim Chairman of the Board, effective immediately. This appointment comes at a crucial juncture as we undergo significant strategic and financial transformations. Matt Drinkwater's new role as Interim Chairman highlights our commitment to steering this transformative phase with solid leadership and a clear strategic vision.
Learn more: https://otcprgroup.com/
Forward-Looking Statements for Bright Mountain Media, Inc.

This press release contains certain forward-looking statements that are based on current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as "should," "may," "intends," "anticipates," "believes," "estimates," "projects," "forecasts," "expects," "plans," and "proposes," and similar words.