Bay Food Brokerage announces launch of formal Retail Division
The Floridant/10346914

TAMPA, Fla. - Floridant -- Bay Food Brokerage today announced the launch of its formal Retail Division, expanding the company's longtime in-store sales and execution capabilities with enhanced leadership, technology and resources.

Bay Food's Retail Division (http://www.bayfoodretail.com/) currently includes 28 full-time retail representatives, serving stores across eight Southeastern states. The company has increased the number of stores visited by its retail team by approximately 30%, as it continues to grow the program.

The division helps food manufacturers bridge the gap between gaining retail distribution and successfully executing at the store level. Services include secondary display execution, inventory management, couponing and imaging, price and promotional verification, point-of-sale installation, planogram integrity, associate training and special projects.

More on The Floridant

• Service Guys Urges Ontario Homeowners to Book Chimney Cleaning and WETT Inspections Before the 2026 Heating Season
• Gulf Coast Humane Society hosting canine-friendly 5K run and walk
• Hauntingly delicious: Norman Love Confections unveils 2026 Halloween Chocolate Collection
• South Seas unveils new breakfast offerings at Beach House
• MEOW! A Cat Sitting Co., the Nation's Premier Cats-Only Pet Sitting Franchise, Opens in 33 States

"Getting a product authorized by a retailer is only part of the equation – what happens once that product reaches the store can ultimately determine its success," said Chris Chatterton, CEO of Bay Food Brokerage. "We've invested in our retail capabilities for years, because we know how important strong in-store execution is to our clients. Formalizing the Retail Division allows us to put even greater effort behind that work and offer manufacturers a more comprehensive solution for overall success."

As part of that investment, Bay Food hired Gary Schneider as Senior Retail Sales Manager to lead the division's continued development and growth. Schneider brings more than 40 years of consumer packaged goods experience, spanning retail sales, distribution and food brands. He oversees Bay Food's retail team and the systems supporting its in-store execution.

Bay Food Brokerage has also launched BEACON, a proprietary online portal that gives manufacturer clients real-time visibility into the Retail Division's work. The platform allows clients to see where Bay Food representatives have been and what they have accomplished in stores, creating greater transparency and accountability, while providing timely insight into store-level conditions and execution.

More on The Floridant

• Campaign For Fiscal Sanity: Greg Fuher's Analysis Of The PCMCD Budget
• Dan Ventures Opens Its Idea Lab to Founders With a Free Score Out of 100
• Field Service Contractors Finally Get a Full-Featured Mobile App: Halden Pro Launches at $59/Month
• Oakcrest Outdoors Expands Landscaping Services Across Orlando, Lake Nona, Kissimmee and St. Cloud
• Dream Giveaway Offers A Chance to Win A Rare 1970 Chevrolet Chevelle SS 454 LS6 Sport Coupe!

"Our goal is to provide manufacturers with a best-in-class retail team that functions as an extension of their own organization," Schneider said.

For more information, visit www.bayfoodretail.com.

About Bay Food Brokerage
Bay Food Brokerage is an industry-leading, fast-growing retail food brokerage company based in Tampa, Florida. Working as the sales and marketing partner for hundreds of food manufacturers worldwide, Bay Food Brokerage partners with the largest grocers in the Southeast U.S. to create and enhance opportunities for their clients. Since 1993, Bay Food Brokerage has combined unparalleled personal commitment and unrivaled support with cutting-edge technology to help food manufacturers achieve their goals. For more information, visit www.bayfoodbrokerage.com.