Award-winning Actress Hannah Waddingham Brings the Magic of "The Love Boat" Back to Life in New Princess Cruises Ad Campaign
The Floridant/10289042

~ Award-winning actress Hannah Waddingham is bringing the magic of "The Love Boat" back to life in a new global advertising campaign for Princess Cruises. The campaign, titled "Love Boat by Hannah," features Waddingham's powerhouse vocals and signature charm as she reintroduces audiences to one of TV's most recognizable theme songs.

Originally airing on ABC from 1977 to 1986, "The Love Boat" became a pop culture phenomenon and turned its catchy theme song into an anthem of romance and adventure. In the new ad campaign, Waddingham puts a modern twist on the iconic song while celebrating its legacy that helped make Princess Cruises a household name.

Filmed in a dazzling, cinematic style by acclaimed director Dave Laden of Hungry Man and created with the expertise of Princess Cruises' agency of record, Terri & Sandy, the campaign follows Waddingham as she enjoys the luxurious delights aboard a Princess cruise. From belting out the theme song while sipping artisanal cocktails to lounging by the pool and communing with dolphins, Waddingham brings humor and elegance to every scene.

To breathe new life into the legendary track, Waddingham recorded her version at Criteria Recording Studios in Miami - a music industry landmark that has hosted famous artists such as ABBA, Bob Marley, Jay-Z, and Shakira. The studio's storied walls added a touch of musical magic to her performance, reminding everyone why "The Love Boat" theme remains as infectious today as it was in the '70s and '80s.

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John Padgett, president of Princess Cruises, expressed his excitement about Waddingham's contribution to the brand's anthem: "Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem. As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat's Hollywood legacy, which featured thousands of memorable guest stars. Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience."

The "Love Boat by Hannah" campaign invites audiences to rediscover the magic of "The Love Boat" and set sail with Princess Cruises on an unforgettable adventure - anchored by Waddingham's electrifying performance. Earlier this year, Waddingham was honored as the Godmother of Sun Princess, cementing her place in Princess Cruises' tradition of celebrating luminary women from around the world.

The campaign will roll out in a series of 60-, 30-, 15-, and 06-second spots across the U.S., U.K., Canada, and Australia. Audiences can expect to see these captivating ads on connected TV, digital platforms, and through a dynamic social media strategy. The flagship 60-second spot will even make a splash in U.S. cinemas before highly anticipated blockbusters like "Wicked" and "Gladiator 2."

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Designed to resonate with both seasoned Princess cruisers and those curious about embarking on their first voyage, the campaign targets a diverse audience including digitally savvy adults, active seniors, families with teenagers, and multi-generational groups eager for shared adventures.

JP Gomez, Creative Director at Terri & Sandy, praised Waddingham's presence throughout the production process: "Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself. From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign. This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess. We couldn't have asked for better partners than Hannah and the Princess team."

For more information about Princess Cruises or to book a trip, interested individuals can contact a professional travel advisor, call 1-800-Princess (1-800-774-6237), or visit www.princess.com.

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