AVENUE 8 DOUBLES DOWN ON GENERATIVE AI, SHIFTS FOCUS TO SIDEKICK PLATFORM FOR REAL ESTATE AGENTS
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San Francisco ~ Avenue 8, a real estate technology company, has announced a strategic shift to focus solely on their game-changing generative AI assistant for real estate agents, Sidekick. This decision marks a new direction for the company as they aim to further their mission of empowering agents with a technology platform that enhances their effectiveness and efficiency.

According to Michael Martin, Co-Founder of Avenue 8, this is an exciting time for the company as they navigate significant changes in the real estate industry. From the impact of AI on agent work to anticipated changes in commission structures, Avenue 8 believes that focusing on Sidekick will allow them to better support agents and help them succeed in an ever-evolving industry.

Sidekick is designed to streamline an agent's workflow and increase productivity at a fraction of the time and cost associated with traditional virtual assistants. With a subscription cost of $25 per month, Sidekick offers features such as personalized market and property reports, customized marketing strategies and content development, and automated client communications and task management.

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Using generative AI technology, Sidekick allows for seamless MLS property listing searches, spreadsheet development and interpretation, and even generates listing descriptions from photos. The platform's trainable interface also learns an agent's preferences in real-time, ensuring a personalized and efficient workflow.

Andrew Davis, Senior Vice President of Strategy & Investments at Cox Enterprises, believes that Avenue 8's decision to prioritize Sidekick is a bold move that will position the company for long-term success. He states that this approach demonstrates Avenue 8's dedication to delivering innovative solutions for agents and brokerages during this pivotal moment in the industry.

Sidekick has already gained significant attention within the real estate industry. In May, Avenue 8 partnered with the MIAMI Association of Realtors and BeachesMLS to bring Sidekick to over 100,000 agents and brokers across South Florida. This partnership followed Avenue 8's initial collaboration with the San Francisco Association of Realtors, connecting Sidekick to over 4,000 agents in the heart of the AI capital.

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As part of their strategic shift, Avenue 8 announced that they will be transitioning away from providing brokerage services to their agents at the end of July. This move will allow them to focus on accelerating Sidekick's growth and engaging with other brokerages to offer the platform directly without raising competitive concerns.

Justin Fichelson, Co-Founder of Avenue 8, believes that this shift will allow them to better serve the industry during this time of change. He acknowledges that this decision may have an impact on their employees and agents but assures that they are committed to supporting them through this transition and as they pursue new opportunities.

Sidekick has received recognition for its innovative contributions, winning awards for Best AI Product & Service and Best AI Work & Productivity App at the 28th Annual Webby Awards. This recognition solidifies Sidekick's position as a leading tool in the emerging AI landscape and highlights its excellence in harnessing AI to enhance productivity and work efficiency.

In conclusion, Avenue 8's strategic realignment towards Sidekick marks a significant step towards their goal of empowering real estate agents with cutting-edge technology. With a focus on innovation and dedication to supporting agents during a time of change, Avenue 8 is poised for continued success in the real estate industry.
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