The Floridant/10265924

MIAMI, March 29, 2024 ~ Miami-based nonprofit organization, AMIGOS FOR KIDS, has recently made headlines with their innovative approach to raising awareness for missing children. Founded in 1991, the organization is dedicated to preventing child abuse and neglect by valuing children, strengthening families, and educating communities.

Their latest initiative, "The Missing Review," has caught the attention of many as it utilizes Google and Yelp reviews to spread information about missing children. With 88% of internet users seeking recommendations online, AMIGOS FOR KIDS strategically placed details about missing children in five-star reviews for businesses near their last-seen locations.

This unconventional method has proven to be more dynamic and engaging than traditional awareness methods such as billboards and posters. The campaign has received support from business owners who have further amplified its impact and reach.

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The success of this creative approach has surpassed all expectations for engagement. Within just two weeks, the initiative garnered thousands of views and over 10 million impressions. It has proven to be a powerful tool in raising awareness for missing children and combating exploitation.

Despite initial risks, "The Missing Review" project has propelled the cause forward and showcased its potential for replication on a national scale. Karina Pavone, president and CEO of AMIGOS FOR KIDS expressed immense pride in the results achieved. She stated that this initiative demonstrates their ability to harness digital platforms innovatively and effectively raise awareness for missing children.

In collaboration with businesses and communities, AMIGOS FOR KIDS is reshaping the narrative surrounding child safety. They are proving that collective action and digital innovation can truly make a difference. For more information on their initiatives, visit or follow @AmigosForKids on Instagram, Facebook, and Twitter.
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